Privacy Policy

Effective Date: January 2024

Last Updated: January 2024

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number when you subscribe to our newsletter, contact us, or create an account
• Communication Data: Messages, feedback, and inquiries you send to us
• Newsletter Preferences: Your spiritual interests and content preferences
• Location Data: General location for Panchang calculations (city/country level)

1.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Usage Data: Pages visited, time spent, click patterns, referring websites
• Device Information: IP address, browser type, operating system, device identifiers
• Technical Data: Screen resolution, language preferences, time zone
• Analytics Data: Website performance metrics and user interaction patterns

2. Cookies and Tracking Technologies

2.1 Types of Cookies We Use

We use the following types of cookies and similar tracking technologies:

• Essential Cookies: Required for website functionality, language preferences, and security
• Analytics Cookies: Google Analytics to understand website usage and improve user experience
• Advertising Cookies: Google AdSense for displaying relevant advertisements
• Preference Cookies: Remember your language settings and customization choices

2.2 Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense may use cookies and similar technologies to:

• Display personalized advertisements based on your interests
• Measure ad performance and effectiveness
• Prevent fraud and improve ad security
• Provide reporting to advertisers

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the Internet. You can opt out of personalized advertising by visiting Google Ad Settings.

2.3 Cookie Management

You can control cookies through:

• Browser Settings: Most browsers allow you to refuse or delete cookies
• Cookie Consent Banner: Use our cookie preferences center to manage your choices
• Opt-out Tools: Use industry opt-out tools like Digital Advertising Alliance

3. How We Use Your Information

We use your information for the following purposes:

• Service Provision: Provide spiritual content, tools, and educational resources
• Communication: Send newsletters, festival notifications, and spiritual guidance
• Personalization: Customize content based on your spiritual interests and location
• Website Improvement: Analyze usage patterns to enhance user experience
• Technical Support: Respond to inquiries and provide customer support
• Legal Compliance: Comply with applicable laws and regulations
• Advertising: Display relevant spiritual and wellness-related advertisements

4. Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal data based on:

• Consent: When you agree to receive newsletters or accept cookies
• Legitimate Interest: For website analytics, security, and service improvement
• Contractual Necessity: To provide requested services and respond to inquiries
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We respect your privacy and limit information sharing to:

• Service Providers: Google Analytics, Google AdSense, email service providers (with data processing agreements)
• Legal Requirements: When required by law, court order, or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users)
• With Your Consent: When you explicitly agree to share information with third parties

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Security

We implement comprehensive security measures including:

• SSL encryption for data transmission
• Secure servers and data storage systems
• Regular security assessments and updates
• Access controls and authentication systems
• Employee training on data protection

7. Your Rights and Choices

7.1 General Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a portable format
• Objection: Object to processing based on legitimate interests
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent for consent-based processing

7.2 GDPR Rights (EU Users)

EU users have additional rights under GDPR including the right to lodge a complaint with supervisory authorities.

7.3 CCPA Rights (California Users)

California residents have rights to know, delete, and opt-out of the sale of personal information under CCPA.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure adequate protection through:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by relevant authorities
• Appropriate safeguards and security measures

9. Data Retention

We retain your information for as long as necessary to:

• Provide our services and respond to your requests
• Comply with legal obligations and resolve disputes
• Enforce our agreements and protect our rights

Generally, we retain personal data for:

• Newsletter subscriptions: Until you unsubscribe
• Contact inquiries: 3 years after resolution
• Analytics data: 26 months (Google Analytics default)
• Cookies: As specified in our cookie policy

10. Children's Privacy

Our website is intended for general audiences and not directed to children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on this page
• Update the "Last Updated" date
• Notify users of material changes via email or website notice
• Obtain consent where required by law

12. Contact Us

For questions about this Privacy Policy, to exercise your rights, or for data protection concerns, please contact us:

13. Third-Party Links and Services

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to these external sites. We encourage you to review the privacy policies of any third-party sites you visit.